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Article
Publication date: 11 January 2021

Haijie Wang, Xintian Liu, Que Wu, Xiaolan Wang and Yansong Wang

The purpose of this paper is to obtain a more accurate fatigue life of structures by introducing the surface roughness into fatigue life prediction model.

Abstract

Purpose

The purpose of this paper is to obtain a more accurate fatigue life of structures by introducing the surface roughness into fatigue life prediction model.

Design/methodology/approach

Based on the fatigue life prediction model with surface roughness correction, the shock absorber cylinder is taken as an example to verify the feasibility of the improved method. Based on the load of the shock absorber cylinder during driving, fatigue experiments are performed under longitudinal and lateral forces, respectively. Then, the fatigue life predicted by the modified model is compared with that predicted by the traditional model.

Findings

By comparing with the test results, considering the influence of mean stress, the Manson method is more accurate in life prediction. Then, the modified Manson-Coffin and Manson method with surface roughness is more accurate in life prediction under longitudinal force and lateral forces, respectively. This verifies the feasibility of the improved method with the surface roughness.

Originality/value

The research on the influence of surface roughness on fatigue life can lay the technical foundation for the life prediction of products and have great significance to the quality evaluation of products.

Details

Engineering Computations, vol. 38 no. 6
Type: Research Article
ISSN: 0264-4401

Keywords

Article
Publication date: 17 January 2022

Xintian Liu, Que Wu, Shengchao Su and Yansong Wang

The properties of materials under impact load are introduced in terms of metal, nonmetallic materials and composite materials. And the application of impact load research in…

Abstract

Purpose

The properties of materials under impact load are introduced in terms of metal, nonmetallic materials and composite materials. And the application of impact load research in biological fields is also mentioned. The current hot research topics and achievements in this field are summarized. In addition, some problems in theoretical modeling and testing of the mechanical properties of materials are discussed.

Design/methodology/approach

The situation of materials under impact load is of great significance to show the mechanical performance. The performance of various materials under impact load is different, and there are many research methods. It is affected by some kinds of factors, such as the temperature, the gap and the speed of load.

Findings

The research on mechanical properties of materials under impact load has the characteristics as fellow. It is difficult to build the theoretical model, verify by experiment and analyze the data accumulation.

Originality/value

This review provides a reference for further study of material properties.

Details

International Journal of Structural Integrity, vol. 13 no. 2
Type: Research Article
ISSN: 1757-9864

Keywords

Article
Publication date: 1 April 2022

Shuaijie Deng, Baosheng Li and Ke Wu

This study explores how to develop high-tech industries in Hunan province and enhance regional competitiveness. Through the comprehensive quantitative analysis of the development…

1190

Abstract

Purpose

This study explores how to develop high-tech industries in Hunan province and enhance regional competitiveness. Through the comprehensive quantitative analysis of the development status of the high-tech industry in Hunan province, this paper provides a reference for the development of the high-tech industry in China and the world.

Design/methodology/approach

This study constructs a comprehensive evaluation index system of regional competitiveness in Hunan province from the five dimensions of innovation, coordination, green, openness and sharing of the “new development concept.” Through the screening and analysis of relevant economic indicators in Hunan province from 2011 to 2020, the principal component analysis method is used to measure the five development dimensions, verify the hypotheses in the study and finally draw the conclusion.

Findings

Hunan's high-tech industry is positively correlated with Hunan's regional innovation development competitiveness, regional coordinated development competitiveness, regional green development competitiveness, regional open development competitiveness and regional shared development competitiveness. Among them, the promotion effect on innovation development is the best, followed by the promotion effect on green development, coordinated development and shared development dimension. In contrast, the promotion effect on the open development dimension is relatively weak.

Research limitations/implications

The statistical data selected in this study have certain timeliness. At the same time, the current economic environment is affected by the new corona pneumonia epidemic, showing specific particularity. In this context, it is bound to cause changes in the impact of high-tech industries on regional competitiveness. In addition, this paper studies the regional competitiveness of Hunan's high-tech industry from a macro perspective. Although relevant studies are conducted from five dimensions, there is a lack of micro-level research.

Social implications

From five aspects of the new development concept, this study provides suggestions for developing high-tech industries in Hunan province and even China and the path to enhance regional competitiveness.

Originality/value

Up to now, no article measures regional competitiveness with the five development dimensions of new development: innovation, coordination, green, openness and sharing, and quantitatively analyses regional competitiveness on this basis.

Article
Publication date: 13 April 2020

Fanning Yuan, Miaohan Tang and Jingke Hong

The objective of this study is to evaluate the overall technical efficiency, labor efficiency, capital efficiency and equipment efficiency of 30 Chinese construction sectors to…

Abstract

Purpose

The objective of this study is to evaluate the overall technical efficiency, labor efficiency, capital efficiency and equipment efficiency of 30 Chinese construction sectors to foster sustainable economic growth in the construction industry.

Design/methodology/approach

This study employed the super-efficiency data envelopment analysis (SE-DEA) and artificial neural network model (ANN) to evaluate the industrial performance and improvement potential of the Chinese regional construction sectors from 2000 to 2017.

Findings

Results showed that the overall technical and capital efficiencies displayed relatively stable patterns. Equipment efficiency presented a relatively huge fluctuation during the sample period. Meanwhile, labor, capital and equipment efficiencies could potentially improve in the next five years. A spatial examination of efficiencies implied that the economic level was still a major factor in determining the efficiency performance of the regional construction industry. Beijing, Shanghai and Zhejiang were consistently the leading regions with the best performance in all efficiencies. Shandong and Hubei were critical regions with respect to their large reduction potential of labor, capital and equipment.

Research limitations/implications

The study focused on the regional efficiency performance of the construction industry; however, it failed to further deeply discover the mechanism that captured the regional inefficiency. In addition, sample datasets used to predict might induce the accuracy of prediction results. Qualitative policy implications failed to regress the efficiency performance of the industrial policy variables. These limitations will be discussed in our further researches.

Practical implications

Enhancing the overall performance of the Chinese construction industry should focus on regions located in the western areas. In comparison with labor and capital efficiencies, equipment efficiency should be given priority by eliminating outdated equipment and developing high technology in the construction industry. In addition, the setting of the national reduction responsibility system should be stratified to account for regional variations.

Originality/value

The findings of this study can provide a systematic understanding for the current and future industry performance of the Chinese construction industry, which would help decision makers to customize appropriate strategies to improve the overall industrial performance with the consideration of regional differences.

Details

Engineering, Construction and Architectural Management, vol. 27 no. 7
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 29 January 2021

Hung-Che Wu, Chi-Han Ai, Ya-Yuan Chang, De-Quan Wang and Tsung-Pao Wu

The purpose of this paper is to use the Macau gaming industry as a case study to discuss the multifaceted relationships involving experiential quality, experiential relationship…

Abstract

Purpose

The purpose of this paper is to use the Macau gaming industry as a case study to discuss the multifaceted relationships involving experiential quality, experiential relationship quality and future experiential intentions.

Design/methodology/approach

In this study, 566 usable responses were collected from casino gamblers who had gaming experience in one casino of Macau.

Findings

According to the study results, the dimensions of experiential quality (hedonics, involvement, surprise, fun, gambler contact and physical environment) had a positive effect on experiential satisfaction, which in turn led to experiential trust. Both experiential trust and experiential satisfaction positively influenced experiential commitment. Moreover, experiential trust, experiential satisfaction and experiential commitment positively affected future experiential intentions.

Originality/value

The main contribution of this research is that it has added to the body of knowledge about the interplay between the dimensions of experiential quality, the dimension of experiential relationship quality and future experiential intentions, which can be fruitful for the gaming industry.

目的

−本文以澳门博彩业为例, 探讨了体验质量、体验关系质量与未来体验意向间的多层面关系。

设计/方法/方式

−在此项研究中, 我们收集了566名在澳门一家赌场已有赌博经历的顾客。

发现

−研究结果表明, 体验质量的维度(享乐、参与、惊喜、乐趣、赌徒接触和实体环境) 对体验满意度有正向影响, 进而导致体验信任。体验信任和体验满意度对体验承诺有正向影响。体验信任、体验满意度和体验承诺对未来体验意向均有正向影响。

原创性/价值

−本研究的主要贡献在于, 它增加了体验质量维度、体验关系质量维度与未来体验意向之间相互作用的知识, 这对博彩是富有成效的。

Diseño/metodología/enfoque (límite de 100 palabras)

− En este estudio, se obtuvieron 566 respuestas válidas de jugadores de casino que habían tenido experiencia en juegos en un casino de Macao.

Propósito (límite de 100 palabras)

− Este documento presenta a través de un estudio de caso la industria de los juegos de Macao con el objetivo de discutir las relaciones multifacéticas que involucran calidad experiencial, calidad de relación experiencial y futuras intenciones experienciales.

Resultados (límite de 100 palabras)

− Según los resultados del estudio, las dimensiones de la calidad de la experiencia (hedónica, participación, sorpresa, diversión, contacto con el jugador y entorno físico) tuvieron un efecto positivo en la satisfacción de la experiencia, lo que a su vez condujo a la confianza en la experiencia. Tanto la confianza experiencial como la satisfacción experiencial influyeron positivamente en el compromiso experiencial. Además, la confianza experiencial, la satisfacción experiencial y el compromiso experiencial afectaron positivamente a las futuras intenciones experienciales.

Originalidad/valor (límite de 100 palabras)

− La principal contribución de esta investigación es que se ha agregado al cuerpo de conocimiento sobre la interacción entre las dimensiones de la calidad experiencial, la dimensión de la calidad de la relación experiencial y las intenciones experimentales futuras, que pueden ser fructíferas para la industria del juego.

Article
Publication date: 29 July 2014

Inés Rueda Sampedro, Ana Fernández‐Laviada and Angel Herrero Crespo

Based on the Theory of Planned Behaviour, the purpose of this paper is to analyse the influence of the advantages and disadvantages of entrepreneurship surrounding the…

1687

Abstract

Purpose

Based on the Theory of Planned Behaviour, the purpose of this paper is to analyse the influence of the advantages and disadvantages of entrepreneurship surrounding the entrepreneurial intention on a university context.

Design/methodology/approach

To test the hypothesis it is used a quantitative research. With a structural equations approach, it is explored the psychological mechanisms that could affect to the entrepreneurial intentions of university students.

Findings

The results obtained show that the advantages related to entrepreneurship, in particular personal rewards, influence positively on the entrepreneurial attitude. However, the disadvantages, in particular economic aspects, have a negative effect. Additionally, the authors test that the gender and the academic training have a moderate effect on the variables which influence on the entrepreneurial intention.

Originality/value

This paper contributes to the literature on entrepreneurship in two important aspects. First, it goes into detail about the influence that perceived advantages and disadvantages of starting a new business has on entrepreneurial intentions. Second, the authors examine relevant and special collective, university students that try to decide their professional future and, hence, it is a critical period to decide the startup of a new business.

Propósito

Con la Teoría de Comportamiento Planificado como marco de referencia este trabajo analiza la influencia de las ventajas e inconvenientes asociados al emprendimiento sobre la intención emprendedora en un contexto universitario.

Diseño/metodología

Para la contrastación empírica de las hipótesis planteadas se realiza una investigación de naturaleza cuantitativa mediante la cual se exploran los mecanismos psicológicos que podrían guiar las intenciones de emprendimiento de los estudiantes universitarios.

Resultados

Los resultados obtenidos ponen de manifiesto que las ventajas asociadas al emprendimiento, en especial las recompensas personales, influyen positivamente en la actitud emprendedora, mientras que los inconvenientes asociados al emprendimiento, y en particular los aspectos económicos, ejercen un efecto negativo. Asimismo, se constata que el sexo y los estudios cursados tienen un efecto moderador en las variables que afectan a la intención emprendedora.

Originalidad/Valor

El presente trabajo aporta dos contribuciones fundamentales a la literatura sobre emprendimiento. Por un lado, profundiza en la comprensión de la influencia que tienen en la decisión de emprender las percepciones de los individuos respecto a las ventajas e inconvenientes de crear un negocio propio. Por otro lado, se examina un colectivo de especial relevancia en el ámbito del emprendimiento, como son los estudiantes universitarios, que se encuentran en situación de encaminar su futuro profesional y, por tanto, en un momento crítico para la decisión de crear una empresa propia.

Article
Publication date: 6 December 2019

Hung-Che Wu, Chi-Han Ai and Ching-Chan Cheng

The purpose of this study is to examine the structural relationships between the dimensions of virtual reality (VR) experiences (immersion, interaction, usability and illusion)…

2450

Abstract

Purpose

The purpose of this study is to examine the structural relationships between the dimensions of virtual reality (VR) experiences (immersion, interaction, usability and illusion), the dimensions of VR attachment (VR dependence, VR identity, VR affect and VR familiarity) and the dimensions of VR experiential outcomes (VR experiential satisfaction, VR experiential loyalty and VR experiential advocacy).

Design/methodology/approach

A total of 490 visitors who tried 360 VR travel video games in the TripMoment VR were surveyed.

Findings

In this study, there are positive relationships between VR experiential satisfaction and immersion, interaction, illusion, as well as VR identity, VR affect and VR familiarity. In addition, VR experiential satisfaction has a positive relationship with VR experiential loyalty. In addition, VR experiential advocacy has a positive relationship with both VR experiential satisfaction and VR experiential loyalty.

Practical implications

The results show that tourism operators should focus on increasing VR experiential satisfaction and experiential loyalty to enable visitors to have intentions to advocate their VR experiences.

Originality/value

This paper provides the data that lead to a better understanding of the relationship between the dimensions of VR experiences, VR attachment and VR experiential outcomes in the tourism industry.

目的

本研究目的是在检验虚拟实境体验维度(沉浸、交互作用、可用性与幻觉),虚拟实境依附维度(虚拟实境依赖、虚拟实境认同、虚拟实境影响与虚拟实境熟悉度)和虚拟实境体验结果维度 (虚拟实境体验满意度、虚拟实境体验忠诚度与虚拟实境体验主张)之间的结构关系。

设计/方法学/方法

在时刻旅行中, 共受访490名游客尝试了360度虚拟实境旅游视频游戏。发现 – 在本次研究中, 虚拟实境体验满意度与沉浸、交互作用、幻觉与虚拟实境认同、虚拟实境影响与和虚拟实境熟悉度均存在正向关系。而且, 虚拟实境体验满意度对虚拟实境体验忠诚度有正向影响。此外, 虚拟实境体验主张对虚拟实境体验满意度与虚拟实境体验忠诚度两者均有正向影响。

实际意涵

结果显示, 为了能使游客有意愿宣传自己的虚拟实境体验, 旅游经营者应该将焦点放在提升虚拟实境体验满意度与虚拟实境体验忠诚度。

原创/价值

本文提供的数据有助于更好地理解旅游行业虚拟实境体验, 虚拟实境依附与虚拟实境体验结果维度之间的关系

Propósito

El objetivo de este estudio es examinar las relaciones estructurales entre las dimensiones que afectan a la VR: las experiencias (inmersión, interacción, usabilidad e ilusión), las dimensiones del apego (dependencia de VR, identidad de VR, afecto de VR y familiaridad de VR) y las dimensiones de los resultados experimentales (satisfacción experiencial de realidad virtual, lealtad experiencial de realidad virtual y defensa experiencial de realidad virtual).

Diseño/metodología/enfoque

Se encuestó a un total de 490 visitantes, que probaron los videojuegos de viaje de 360 VR en TripMoment VR.

Resultados

En este estudio, demuestra la existencia de relaciones positivas entre la satisfacción experimental de la realidad virtual y la inmersión, la interacción, la ilusión, así como la identidad de la realidad virtual, el efecto de la realidad virtual y la familiaridad de la realidad virtual. Además, la satisfacción experiencial, tiene una relación positiva con la lealtad experiencial, en la realidad virtual. Además, la defensa de la experiencia de VR tiene una relación positiva tanto con la satisfacción de la experiencia de VR como con la lealtad de la experiencia de VR.

Implicaciones prácticas

Los resultados muestran que los operadores turísticos deberían centrarse en aumentar la satisfacción y la lealtad experiencial de la realidad virtual, para permitir que los visitantes tengan intenciones de defender sus experiencias en los contextos de la misma.

Originalidad/valor

Este trabajo proporciona datos, que conducen a una mejor comprensión de la relación entre las dimensiones de las experiencias de realidad virtual, el apego a la realidad virtual y los resultados experimentales en la industria del turismo.

Article
Publication date: 11 May 2021

F. Javier Miranda, Jesús Pérez-Mayo, José Manuel García-Gallego, Víctor Valero-Amaro and Sergio Rubio

This work tries to shed light on what factors can influence, positively or negatively, the decision to license a patent from a university, in order to offer some recommendations…

Abstract

Purpose

This work tries to shed light on what factors can influence, positively or negatively, the decision to license a patent from a university, in order to offer some recommendations that can contribute to increasing the number of patents licensed from universities.

Design/methodology/approach

Based on a sample of researchers at Spanish universities who have already registered patents, this work shows that the individual factors of the researcher outweigh the institutional factors in determining the decision to patent an invention. Likewise, the probability of patenting an invention is higher when the researcher's level of participation in the process is greater.

Findings

The results of our study allow us to affirm that, in the Spanish university setting, individual factors play a more important role in one's decision to license a patent than institutional factors. In this sense, the collaboration of companies or experts from outside of academia in the research from which the patent was granted is the most relevant factor.

Originality/value

This work, the first study of this type to be carried out in Europe, concludes with a recommendation for reinforcing the structure and functionality of technology transfer offices as a basic policy for the promotion and facilitation of commercial exploitation of innovation in the universities.

Propósito

Este trabajo intenta arrojar luz sobre qué factores pueden influir, positiva o negativamente, en la decisión de licenciar una patente de una universidad, con el fin de ofrecer algunas recomendaciones que puedan contribuir a aumentar el número de patentes universitarias.

Diseño de la investigación

Basado en una muestra de investigadores en universidades españolas que ya han registrado patentes, este trabajo muestra que los factores individuales superan a los factores institucionales a la hora de determinar la decisión de patentar una invención. Asimismo, la probabilidad de patentar una invención es mayor cuando el nivel de participación del investigador en el proceso es mayor.

Recomendaciones

Los resultados de nuestro estudio nos permiten afirmar que, en el ámbito universitario español, los factores individuales juegan un papel más importante en la decisión de solicitar una patente que los factores institucionales. En este sentido, la colaboración de empresas o expertos de fuera de la academia en la investigación a partir de la cual se otorgó la patente es el factor más relevante.

Originalidad

Este trabajo es el primer estudio de este tipo que se realiza en Europa y concluye con una recomendación para reforzar la estructura y la funcionalidad de las oficinas de transferencia de tecnología (OTRI) como política básica para la promoción de la explotación comercial de la innovación en las universidades.

Article
Publication date: 17 April 2020

Hui Wu, Xiaoxiao Lv, Muhittin Cavusoglu and Cihan Cobanoglu

The purpose of this study is to further explore the effects of customer participation (CP) and service personal values (SPVs) on cruise customer satisfaction (CS) and customer…

Abstract

Purpose

The purpose of this study is to further explore the effects of customer participation (CP) and service personal values (SPVs) on cruise customer satisfaction (CS) and customer loyalty (CL) by applying the empirical research approach.

Design/methodology/approach

A self-administered questionnaire was prepared and used to collect data. Exploratory factor analysis and structural equation modeling analysis was used to test the proposed model and hypotheses.

Findings

The empirical results indicate that CP positively influences SPVs, CS and CL. SPVs have a significant and positive impact on CS as well. Moreover, the study also finds that collectivism has a strong positive effect on CP. Price sensitivity negatively moderates the relationship among CP, CPV, CS and CL.

Research limitations/implications

The generalizability of the current study findings should be considered or scrutinized in light of the fact that limited samples and cross-sectional data were used. This limitation positions the findings as a continuation of the developing path toward a better understanding of customer behavior rather than a definitive conclusion.

Practical implications

The study results show that CP has a positive direct effect on SPVs, CS and CL. Even though many researchers have verified the importance and function of CP, there is a lack of literature, which assesses the influence of CP in a cruise industry context. By focusing on this gap, this research makes it feasible to empirically analyze the different effects of CP in relation to SPVs, CS and CL in Chinese cruise preferences.

Social implications

The study results suggest that CP is a new predictor of CS and CL in the cruise industry. Thus, creating a positive experience through participation is crucial. As customers are co-producers, it is beneficial for the cruise companies to raise labor productivity and reduce cost by guiding and stimulating them to take part in the service-producing process.

Originality/value

Based on the perspective of service-dominant logic, the purpose of this study is to shed light on the formation process of loyalty behavior of Chinese cruise tourists. The empirical results indicate that CP positively influences SPVs, CS and CL. SPVs have a significant and positive impact on CS as well. Moreover, the study also finds that collectivism has a strong positive effect on CP. Price sensitivity negatively moderates the relationship among CP, CPV, CS and CL.

标题:中国邮轮游客的忠诚度:顾客参与和服务个人价值观的影响

Purpose

本研究通过实证研究方法, 旨在深入探讨顾客参与(CP)与服务个人价值观(SPVs)对邮轮游客满意度(CS)与顾客忠诚度(CL)的影响。

Design/methodology/approach

本文编制了一份自填问卷用于收集数据。采用探索性因子分析(EFA)和结构方程模型(SEM)分析进行模型和假设检验。

Findings

结果表明, CP对SPVs、CS、CL均有正向影响。SPVs对CS也有显著的正向影响。此外, 本研究还发现, 集体主义对CP有很强的正向影响, 价格敏感性对CP、CPV、CS和CL之间的关系起负向调节作用。

Research limitations/implications

鉴于样本有限和横断面数据的采用, 应仔细考虑和检查本文研究结果的普遍性。这一局限意味着本研究结果是顾客行为研究道路上的延续, 而不是一个确定的结论。

Practical implications

研究结果表明, CP对SPVs、CS、CL有直接的正向影响。尽管许多研究者已经证实了CP的重要性和作用, 但是对于CP在邮轮业中的影响的评价文献还很缺乏。基于对这一研究空白的关注, 本文通过实证研究, 分析在中国人的邮轮偏好中, CP对SPVs、CS、CL的不同影响。

Social Implications

研究结果表明, CP是邮轮行业CS和CL的一个新的预测因子。因此, 通过参与来创造积极体验是至关重要的。由于顾客是共同生产者, 通过引导和激励他们参与服务生产过程, 有利于提高邮轮公司的劳动生产率, 降低成本。

Originality/value

基于服务主导逻辑的视角, 本研究旨在揭示中国邮轮游客忠诚行为的形成过程。实证结果表明, 顾客参与(CP)对顾客个人价值(SPVs)、顾客满意度(CS)和顾客忠诚度(CL)具有正向影响。SPVs对CS也有显著的正向影响。此外, 本研究还发现, 集体主义对CP有很强的正向影响, 价格敏感性负向调节CP、CPV、CS和CL之间的关系。

关键词

关键词 顾客参与, 服务个人价值, 顾客忠诚度, 价格敏感度,中国邮轮游客

论文类型

研究论文

La lealtad de los clientes chinos de cruceros: el impacto de la participación de los clientes y los valores personales del servicio

Objetivo

El propósito de este estudio es explorar, en profundidad, los efectos de la participación del cliente (CP) y los valores personales del servicio (SPV) en la satisfacción del cliente de cruceros (CS) y la lealtad del cliente (CL) aplicando el enfoque de la investigación empírica.

Diseño/metodología/enfoque

La obtención de datos se realizó a través de un cuestionario autoadministrado. El modelo y las hipótesis propuestas fueron contrastados a través del análisis factorial exploratorio (EFA) y el análisis de ecuaciones estructurales (SEM).

Resultados

Los resultados empíricos indican que la CP influye positivamente en los SPV, CS y CL. Los SPVs también tienen un impacto significativo y positivo en la CS. Además, el estudio también encuentra que el colectivismo tiene un fuerte efecto positivo en el CP. La sensibilidad al precio modera negativamente la relación entre CP, CPV, CS y CL.

Limitaciones/implicaciones de la investigación

La posibilidad de generalizar las conclusiones del presente estudio debe considerarse teniendo en cuenta que se utilizaron muestras limitadas y datos transversales. Esta limitación hace que los hallazgos avancen en la senda para una mejor comprensión del comportamiento del cliente y no sean una conclusión definitiva.

Implicaciones prácticas

Los resultados del estudio muestran que el CP tiene un efecto directo positivo en las SPVs, CS y CL. Aunque muchos investigadores han verificado la importancia y la función de la CP, falta literatura que evalúe la influencia de la CP en el contexto del sector de los cruceros. Al centrarse en esta carencia, esta investigación permite analizar empíricamente los diferentes efectos de la CP en relación con las SPVs, CS y CL en las preferencias de los cruceristas chinos.

Implicaciones sociales

Los resultados del estudio sugieren que la CP es un nuevo predictor de la CS y la CL en el sector de los cruceros. Por tanto, crear una experiencia positiva a través de la participación es crucial. Dado que los clientes son coproductores, es beneficioso para las compañías de cruceros aumentar la productividad laboral y reducir los costes guiándolos y estimulándolos a participar en el proceso de producción del servicio.

Originalidad/interés

Basado en la perspectiva de la lógica dominante del servicio, el propósito de este estudio es arrojar luz sobre el proceso de formación de la lealtad de los turistas chinos de cruceros. Los resultados empíricos indican que la participación del cliente (CP) influye positivamente en los valores personales del servicio (SPV), la satisfacción del cliente (CS) y la lealtad del cliente (CL). Los SPVs también tienen un impacto significativo y positivo en la CS. Además, el estudio también encuentra que el colectivismo tiene un fuerte efecto positivo en el CP. La sensibilidad al precio modera negativamente la relación entre CP, CPV, CS y CL.

Palabras clave

participación del cliente, valores personales del servicio, lealtad del cliente, sensibilidad al precio, turistas chinos de cruceros.

Tipo de investigación

Trabajo de investigación

Open Access
Article
Publication date: 13 November 2018

Rasha H.A. Mostafa and Reham I. Elseidi

The aim of this research is to investigate the factors affecting consumers’ willingness to buy private label brands (PLBs). The relationships among store image, familiarity with…

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Abstract

Purpose

The aim of this research is to investigate the factors affecting consumers’ willingness to buy private label brands (PLBs). The relationships among store image, familiarity with PLBs, consumers’ perceptions of PLB quality, risk, price consciousness and attitude towards PLBs are examined. Finally, the relationship between attitude towards, and willingness to buy PLB is explored.

Design/methodology/approach

Self-administered questionnaire was distributed to shoppers at Carrefour operating in Cairo, Egypt. The data obtained from 265 respondents were examined using structural equation modelling (analysis of moment structures) version 22, which empirically test the hypothesised relations established in the research conceptual model.

Findings

With the exception of perceived risk, the results suggest that all consumers’ perceptual and attitudinal factors affect directly or indirectly consumers’ willingness to buy PLB.

Research limitations/implications

This study is limited to international hypermarket/supermarket operating in Egypt. So the findings should be exercised with cautious while attempting to generalise the research results.

Practical implications

Retail managers should focus on the enhancement of both store image and familiarity with PLBs to leverage consumers’ perceptions with respect to PLBs quality and risk to achieve differentiation and to increase sales.

Originality/value

This is one of the few studies that investigate the role of familiarity with PLBs in a developing context. In doing so, it proposes that familiarity with PLBs directly affects consumers’ perceived quality and perceived risk, while it indirectly influences consumers’ willingness to buy PLBs.

Propósito

El propósito de este trabajo es el de analizar los factores que afectan a la predisposición de los consumidores a comprar marcas de distribución. Es por ello que se examina la estructura de relaciones existentes entre la imagen de la tienda, la familiaridad con las marcas de distribución, las percepciones de calidad y riesgo así como la conciencia de precio y su posterior efecto en actitudes hacia las marcas de distribución y la predisposición de compra.

Diseño/metodología/enfoque

Se distribuyeron cuestionarios auto-administrados entre compradores de la cadena Carrefour en El Cairo, Egipto. Los datos proporcionados por 265 individuos fueron analizados con ecuaciones estructurales (AMOS) para contrastar empíricamente las relaciones planteadas en el modelo conceptual propuesto.

Resultados

Los resultados obtenidos sugieren que todos los factores actitudinales y perceptuales de los consumidores afectan directa o indirectamente a la disposición de los consumidores a adquirir marcas de distribución, excepto la percepción del riesgo.

Limitaciones/implicaciones

Este estudio se limita a las cadenas de supermercados e hipermercados que operan en Egipto, por lo que los resultados obtenidos tienen una limitada generalización fuera de este contexto.

Implicaciones practices

Los directivos de los detallistas deben centrar sus esfuerzos en ensalzar la imagen de la tienda y la familiaridad con las marcas de distribución con el propósito de influir en las percepciones de calidad y riesgo que los consumidores tienen sobre ellas con el fin último de lograr una diferenciación y un incremento de las ventas.

Originalidad/valor

Este estudio es uno de los pocos que investiga el papel que ejerce la familiaridad con las marcas de distribución en países en vías de desarrollo. Propone que la familiaridad afecta directamente a la percepción de calidad y riesgo de los consumidores e influye indirectamente en la disposición de los consumidores a comprar las marcas de distribución.

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